Braintree Community Hospital provides a new and innovative approach to NHS Healthcare. It is one of the first community hospitals to provide a wide range of day case surgery, outpatients and diagnostic tests alongside the services traditionally available at a community hospital such as rehabilitation, community beds and community nursing.

We were asked to reflect this innovative approach by creating a brand identity that would complement but abide by the stringent rules laid down within the NHS brand guidelines. The “circles and echoes” borrow colour reference from the interior decor of the building and provide a distinctive graphic device that is not a logo but is recognisable and associates all the different communication channels used by the hospital to inform and connect with the Braintree community.
www.braintreecommunityhospital.nhs.uk